2. Combating “greenwashing.”
3. Providing a national platform for professionals and customers (coming soon) to find a full range of eco professionals, real estate agents and services that cater to their eco home buying or sales needs.
4. Lastly, we’re working to find the true value of eco homes.
The Washington Post
This article was syndicated in The Chicago Tribune and numerous columns across the country.
Buyers should be wary of houses that are marketed as energy-efficient
By Kenneth R. Harney July 6
The energy-efficient New Norris House in Norris, Tenn., was selected by the American Institute of Architects as one of the nation's top 10 examples of sustainable architecture and green design in 2013. (J. Miles Cary/AP)
The practice is called “greenwashing,” and home shoppers need to be on guard: It means a house is being marketed as environmentally friendly and energy-saving when it doesn’t deserve that description.
Greenwashing is a growing issue in real estate as multiple studies demonstrate that consumers are attracted to — and will often pay premiums for — homes that are highly efficient in saving on utility bills.
Just about everybody likes the concept of green, and builders and real estate agents increasingly use the term as a sales come-on. But experts say that, too often, what’s marketed as green isn’t what it purports to be when you take a close look...
Kari Klaus, chief executive and founder of Viva Green Homes
of Arlington, Va., a new national listing portal exclusively for “eco-friendly” homes, says “greenwashing is a growing problem — clearly there’s a desire to jump on the train and use buzzwords” such as “green,” “sustainable” and “high-efficiency,” too often with little to back up the claims.
Her website (at vivagreenhomes.com) carries free listings for homes certified by HERS, LEED, Energy Star, Built Green, NetZero and other programs as well as for noncertified homes that have some green features such as solar panels, geothermal systems, energy-efficient windows and doors, water conservation devices, etc.
When noncertified homes are listed on the site, the seller or agent must check off boxes indicating which green features the property offers. Viva Green Homes then produces a “Green Score” ranging from one to five stars to give potential purchasers a rough idea of how green the house is.
Source: Washington Post. Read the full article
The Huffington Post
5 Environmentally Safe Actions That Will Increase Your Home’s Value
Recently, the Institute for Market Transformation released a study
showing a positive correlation between home energy efficiency and curb appeal. On average, high-performance homes are valued at a premium of 3.46 percent more than non-high performance homes. Some were even valued as high as 6% to 7.7% more. That equated to between $10,343 to $53,000 that buyers were willing to pay for a high-performance home over a standard performance home. What does this mean for you, the enterprising homeowner who wants to reduce their footprint? It means that renovations designed to improve the efficiency of your home can also boost its resale value. Here’re some actions to get started. 1. Get an energy audit
2. Spend an afternoon at the hardware store
3. Install energy efficient windows
4. Power your home with renewable energy
5. Upgrade your appliances There’s even a search engine to find certified homes for sale called Viva Green Homes
That will be useful if you’d like to do a bit of competitive analysis to determine what ratings are typical in your area. Source: Huffington Post. Read the full article
Arlington Economic Development
December 7, 2016 Arlington, Virginia.
Viva Green Homes is showcased and receives a key to the city.
Green Connections Radio
Whether you’re looking to rent or buy a home, apartment, condo, or townhouse, historically you’ve had to ask a lot of questions to find out about the home’s energy efficiency and carbon footprint. Meet Kari Klaus of Viva Green Homes, a new home listing service that is changing that. Listen to Green Connections host Joan Michelson’s engaging conversation with Kari about how to buy or rent a “green” home no matter where you’re located, what to look for, and pitfalls. You’ll learn about: “Green-washing” – or exaggerated claims in listings How their rating system works Tips for buying or renting a green home/apartment And more! Tell us what you heard on Twitter @joanmichelson, on our Facebook page – and like the page! Thanks for listening! Please subscribe to Green Connections Radio on iTunes, iHeartRadio, TuneIn, or Stitcher, and subscribe to our newsletter for more up-to-date information on innovation, energy, green and careers at
Startup Monday: Viva Green Helps Home Buyers Find Eco-Friendly Houses
by Michelle Rosenfeld — August 22, 2016
Editor’s Note: Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor , Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.
When Arlington real estate agent Kari Klaus decided to renovate her home to make it more energy efficient, she stumbled upon a problem.
Klaus, whose background is in sustainable development, realized that the traditional real estate property listing system doesn’t showcase or market environmentally friendly features for homes, making her house appear similar to others that aren’t energy efficient.
From working in the real estate business, she knew that home buyers care about how eco-friendly their future home will be. “Wouldn’t you want to know if the home you are thinking of buying has superior systems, a tight building envelope (sealed to prevent air leaks) with solar panels and will save you potentially hundreds of dollars each and every month?” Klaus said.
But there was no understandable and reliable way to rank, search and view energy efficient homes, Klaus said.
That’s where VivaGreenHomes.com
“VivaGreenHomes.com shows you that these options exist and explains their importance to you as a home buyer,” Klaus said. “If a home’s environmental or health value has not won you over, then the potential to save you a lot of money will.”
She said her company changes the game because other real estate listing services aggregate home listings without any verification procedures. VivaGreenHomes.com uses claim verification methods, including a “Home Energy Rating System” score, an industry standard for eco-friendly homes